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About us

International team. Awesome technology. Software engineering at its finest.

Online innovation? Game on.

 Based in Porto, Blip is a software engineering company with a difference. Founded in 2009, we already have 300 Blippers. And we’re still growing.

We’re in the API Billionaire’s Club alongside Twitter, Facebook and Google. The code we write is used by over five million people across the world. The websites, mobile apps and retail systems we create keep us three steps ahead of the competition, from Europe to Australia.

Award Winners – You Bet. In 2017, not only were we voted Magazine Visão – Expresso’s ‘Best Company to Work for in Portugal’, we were also voted ‘Best Company for Personal & Professional Development’, ‘Best Workplace’ AND ‘Best Technology Company to Work for’.

What we stand for

Our values

Relentless Will to Win

We strive to stay ahead of the game and achieve more for our customers and each other.


We win by having the best people, working well together and building strong relationships.


We take pride in doing what’s right. No exceptions.


We adapt with purpose and at pace, and thrive amid change.

Low Ego

We take our work seriously but not ourselves, and never believe our own hype.

A Group with global scope

In 2012, Blip became part of the Betfair Group, based in London. Then, in early 2016, Betfair joined with Paddy Power, to become one of the largest and fastest-growing online betting and gaming operators in the world.

 With operations across Europe, Australia and the US, annual revenues over £1.5 billion and over five million customers, we’re a global player. Despite this, we’ve never lost our bold approach, or our desire to keep reinventing the industry.

Awesome Offices

A nap room. Video games. Roaming scooters. Free breakfasts. It’s no wonder our office was officially crowned the Best Workplace by Visão-Expresso Magazine in 2017!

See for yourself.

Our brands

Brand power

Our brands pack quite a punch. They lead the way across Europe, the USA, Australia and the UK. They’re disruptive, inventive and always one step ahead of the competition.

Today we operate four main sports betting and gaming brands: Paddy Power, Betfair, Sportsbet and TVG, which bring excitement to life for five million customers worldwide. We also have other brands such as TIMEFORM, Draft and Airton Risk.

Betfair broke the mould when it was founded, pioneering an online betting Exchange in 2000 that allowed customers to set their own odds for the first time. We’ve been just as disruptive ever since. An online gaming and betting operator envied for our creativeness and agility, we’re always upping our game, and throwing the gauntlet down to our competitors.

Paddy Power is one of the most distinctive consumer brands in Europe. A multichannel betting operator, we have a world-class online operation, over 600 stores across the UK and Ireland, an ever-growing online customer base and marketing that’s well known for its cheek. Not to mention some of the most advanced and entertaining online games, from poker to roulette. It’s a place where the adaptable and the bold go far.

TVG is a US TV channel dedicated to horseracing, operating alongside an online betting network active in 35 states. Whether we’re broadcasting race analysis and handicapping tips or handling over $2 billion of bets every year, we’re always looking for new ways to grow with the fledgling online betting market in the US.

The Australian online betting market is growing fast. And Sportsbet is leading the way. Disruptive marketing around national sports events, clever new products and a focus on making betting fun are all part of the approach. Our team works across Melbourne, Sydney and Darwin.

Timeform has launched the careers of some of the horseracing media’s biggest names. We deliver the best sports data and up-to-the-minute info on horse and greyhound racing. Which is why we’re gaining more and more clients every year, from newspapers to betting operators. Always driving forward new ideas like the launch of one of horseracing’s most popular apps, we combine journalistic creativity with cutting-edge technology.

DRAFT is an early-stage operator in the US Daily Fantasy Sports (DFS) market. DFS operates a bit like Fantasy Football in the UK, but is played for money and over shorter timeframes. DRAFT is based in New York and operates its games with a ‘Snake Draft’ system, which is quick, mobile friendly and fairer to the recreational customer.

Airton Risk is a niche division of Paddy Power Betfair. We help sporting organisations, retailers and sports sponsors manage their risk. Part of this is our Player Bonus Cover, which allows our clients to remove the adverse financial impact of paying performance-related bonuses to their players. It’s natural for clubs, associations and sponsors to want to incentivise their teams with financial rewards while also knowing there will be no unwanted surprises.

Our History

How did we get to where we are today? With hard work, boldness and an innovative spirit — plus a little bit of mischief. The story of PPB is a coming together of two betting companies who never stopped creating new and exciting ways for customers to bet on what they love.

You can see some of our standout moments here.

Our history
PP opens with 42 shops
Sporting Exchange formed
First website launched, floated on the Irish Stock Exchange & opened their first shop in London
The Betfair Betting Exchange launched with its first market as Epsom oaks
Betfair invented the concept of ‘In Play’
Paddy Power Games & Casino launched
PP opened their first shops in Northern Ireland
Acquired Sportsbet
Acquired TVG Horse Racing & a technology team in Romania who are now called Betfair Romania
First betting company with a mobile app
Betfair floated on the London Stock Exchange
Blip, A web developing company who called themselves the Blipers, were acquired by Betfair
Invented the ‘Cash Out’ concept
PP opened their 500th shop
Paddy Power Betfair merged in 2016
2017 – Acquired DRAFT

Giving back

Integrity. It’s vital for any business. So when the FTSE4Good Index rated us in the top 9% of all travel and leisure companies for Corporate Social Responsibility, we were thrilled.

From supporting sports from the grassroots up to organising charity runs, our CSR programme gets everyone involved.

Read our CSR blog for the latest news

Fair Game

Here at Blip we know that a fair-minded, inclusive workplace makes for more engaged employees, which creates a stronger, better organisation for all of us.

Being spread over 15 locations, we understand the importance of valuing each employee’s unique experiences, perspectives and viewpoints. To continue to promote this, we’ve created ‘Fair Game’, a new diversity team who help to create and maintain a level playing field for all.

Why are we doing it?

For ourselves: There’s no escaping the fact that diverse teams consistently outperform homogeneous teams. Talent and capability are not found in one particular demographic. What’s more, having a good mix makes for a more fun, interesting and inspiring place to work.

For our customers: A diverse workplace is better placed to understand customer needs and wants, which makes all of our outputs better, no matter where you work.

For our industry: As an industry leader, it is important that we continuously strive to maintain and grow a diverse and inclusive environment whilst also ensuring that we set the standards in ethical conduct and corporate responsibility.

Ministry of Fun

We have some seriously social people from across the business who come up with plans to make working here as lively as possible. From installing dartboards and organising our Office Games and charity events, to adding the odd Pilates class or pool tournament, they’re all across our business making sure there’s something fun for everyone.

How Blip are you?

Working here takes bold ideas and the courage to see them through. Self-belief and flexibility. And the confidence to tackle any challenge, no matter how difficult.

Have you got what it takes? Watch this interactive video to find out.

Play now

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