Firstly, being diverse means recognizing, valuing and caring about people’s different backgrounds, knowledge, skills, and experiences. Secondly, because we know it’s good for the business – accordingly to some studies, businesses in the top quartile on gender diversity are 21% more likely to see above-average profits.
Our 2018 D&I strategy was primarily focused on gender diversity in order to tackle one of our key challenges – low workforce female representation in a business with a fast-growing percentage of female customers.
Earlier this year we set ourselves the challenge of improving our gender diversity to 65% male / 35% female by 2020. A big part of our success in achieving this goal lies in attracting and hiring more female candidates.
We have a portfolio of D&I projects to help us achieve this, including:
We have a working group with representatives in each of our locations, including Porto, named Fair Game. This group supports the deployment of the D&I strategy and promotes equality within the workplace.
Every quarter this group organizes an event in each geography where we have the opportunity to promote all the initiatives in progress and create awareness around a variety of topics.
Sometimes we have external speakers, other times we use our own inspiration. On our last Fair Game event, we had our Office Manager sharing her inspiring story as a Goalball coach, a Paralympic sport for blind and partially sighted athletes.